Specialized Digital Experiences for Pharma & Life Sciences
From unbranded education to complex patient portals, we deliver compliant digital experiences that accelerate patient and physician engagement—without the big agency price or timeline.
Building Digital Experiences that Patients and Physicians Actually Want to Use.
Moxie Health is the specialized, boutique division of Moxie Labs dedicated to helping life science companies navigate the complex digital landscape. We function as your scrappy, fast, and experienced in-house Digital Agency of Record, handling digital strategy, execution, and full regulatory compliance. Whether we lead the charge or seamlessly integrate with your multi-vendor teams, our goal is to connect you with your audience and make a real impact on the patient journey.
We've Partnered with Some of the Best
We are the agile digital specialists trusted by forward-thinking pharmaceutical brands for our deep healthcare expertise. Our team delivers compliant digital solutions that integrate seamlessly into any multi-vendor environment.
Bladder Cancer Answers
An unbranded, high-engagement digital platform that provides centralized disease state education for recurrent NMIBC, driving patient action across the product lifecycle.
Yutrepia™
A fully compliant, branded digital launch established Yutrepia™ by seamlessly integrating distinct patient-focused content and professional-facing resources within a single dynamic platform for both HCPs and patients.
Zusduri™
This branded digital program and patient website successfully launched Zusduri™, introducing the first non-surgical treatment option for recurrent LG-IR-NMIBC and connecting patients with clear treatment information and robust support resources.
Oxbryta®
A comprehensive digital strategy, design, and development project supporting the patient, caregiver, and HCP resources for Oxbryta®, Pfizer's first-in-class treatment for sickle cell disease.
The HRT Club
A full digital re-platforming and marketing strategy for The HRT Club that transformed their patient portal experience into a seamless, high-retention e-commerce platform for ordering affordable, insurance-free hormone replacement therapy (HRT).
Tandem Diabetes
A complex digital development project that delivered expert iOS and Android mobile applications to serve as the user interface and remote control system for Tandem's insulin pumps, including the Mobi Insulin Delivery System and the 1-touch Connect.
What We Do Best
Our team brings a wealth of deep industry know-how and a full suite of digital services as specialized experts who leverage the latest tech to move at the speed of the modern web.
Rapid Digital Planning Workshop
We kick off partnerships with an intensive, compliant-first session to establish a clear path forward. We align on goals, map the patient journey, and deliver a validated, phased digital roadmap.
Website Design & Development
We create the compliant, dynamic digital heart of your brand. We build beautiful, user-friendly sites, from microsites to education portals, using modular content to streamline regulatory review.
CRM System Integration & Management
We make your data work harder for stronger, HIPAA/GDPR-compliant relationships. We integrate and optimize platforms like Salesforce Marketing Cloud and ActiveCampaign using cross-industry experience.
Paid Search & Paid Social
We run smart, targeted campaigns across search and social media to ensure you get noticed by the right people. We leverage precise audience segmentation to reach the ideal physicians and patients.
Email Marketing
We help you craft email campaigns that people actually want to open. We focus on building trust by delivering pre-screened, compliant content that educates and engages your audience throughout the patient journey.
Digital Media Buying
We navigate the complex media landscape to get you the best ad placements and rates. We secure effective reach through programmatic buys and strategic placements on medical journals and health networks.
Social Listening
Ever wonder what's being said about your therapeutic area online? We'll help you listen in on the conversation and identify trends in patient communities, so you can fine-tune your messaging and stay ahead of the curve.
Actionable Performance Reporting
We unify reporting from every digital tactic to provide the crucial "so what" behind your data. Our monthly analysis delivers deep insights that maximize your digital investment ROI.
Generative Engine Optimization (GEO) & SEO
We unify reporting from every digital tactic to provide the crucial "so what" behind your data. Our monthly analysis delivers deep insights that maximize your digital investment ROI.
Who We Are
At our core, we're a team of digital innovators who believe great experiences can change lives. We're part of the Moxie Labs family, which means we're backed by years of digital expertise but operate with the agility and focus of a true boutique partner. We're excited to partner with you to tackle your biggest challenges and create digital solutions that truly make a difference for patients and providers.
The Proof is in the Partnership
“The Moxie Health team not only understands the complexities of FDA/OPDP review, but they use that knowledge to build smart, strategic digital solutions that actually work. They are the best! Plus, they're genuinely fun to work with.”
— VP of Marketing, Mid-Size Biotech Company
Let's Talk
Ready to partner with a specialist team that delivers big agency results with boutique agility? Fill out the form to learn more about our team and see how we can help you build something great.